4 Reasons Why Blogs Help Your Digital Marketing Strategy

4 Reasons Why Blogs Help Your Digital Marketing Strategy 

Far too often we see businesses neglect their blog or news section on their company website. 

In some cases it is infrequent posts and in other cases it is not even present.

There are various benefits to staying active on your company blogs. Without having proper context to the benefits, it can easily be neglected or even improperly utilized.

Below, I compiled a list of 4 reasons why blogs help your digital marketing strategy.

1) Search Engine Optimization 

Having fresh content on your website is always a good thing when it comes to SEO. 

On top of that, every time you create a blog it gives you a chance to create internal links on your site, providing Google and other search engines a better understanding of what some of your pages mean and how to better rank them.

For any company looking to improve their search engine optimization, blogging consistently is a must.

One of our clients, New Optical Palace, really wanted to work on ranking “optometrist Kitchener ”. Utilizing blogs and other service pages we were able to produce 44 links to help with their seo efforts.

2) Sales Funnel

If done properly, blogs can serve as a good first stage of an online sales funnel. 

We wrote an article on buyers intention on our company blog which indicated that a buyers initial stage on making an online purchase is the research phase.

Cater your blogs to capture people as they research. If done properly, you can catch researchers early in their buying stage.

From there you can either retarget these visitors on social media for future buying stages or integrate strong call-to-actions within the blog to capture sales or leads immediately.

One of our clients, Hotline Mortgages, who specializes in debt consolidation, does a good job of embedding call-to-action forms in their blogs. 

They wrote a blog titled, Discover How Your Home Can Help You Live a Better Retirement, and within it they added a call-to-action on finding out how much a reader can qualify for.

3) Creditably in Your Field

Having a good reputation in your industry as a leader and knowledge source can eventually lead to sales.

It is one thing to say you know what you’re doing and another to show you know what you’re doing.

Writing blogs that are how-to structured or education pieces is a good way to showcase your authority in your industry. 

Our client, Draintony, writes a lot of educational blogs on basement waterproofing, like this one titled Benefits of Basement Waterproofing. By staying consistent with these types of blogs, he shows potential clients that he knows what he is doing.

4) Keep Your Social Media and E-Mail Distribution Fresh

Having fresh social media content and email list content is always good to keep your followers engaged.

If you have too much of a gap between posts and emails you might miss out on opportunities to drive traffic to your site or miss out on potential sales.

This is where having consistent blogs comes in.

One of our clients, GTA Condo and Home, who specializes in condos for sale North York, consistently produces 1 blog per week to keep their visitors engaged and coming back.

This also becomes very beneficial when it comes time to do retarget marketing as users come in for information related to his service, and the database can now be used to do targeted advertising.

About Marvin Torreno

Marvin has over 17 years of sales and marketing experience. Currently, Marvin is a Managing Partner at Retailors Group, specializing in Sales, Leadership, and Marketing.

We offer Digital Marketing Services including Website Design, Social Media Management, SEO, SEM and Content Marketing. Serving the Greater Toronto Area.