How to Make Use of 360 in your Marketing Strategy
Our agency recently invested in 360 photo/video equipment and software recently to execute on a special project for a client.
Since we made the investment, we started to explore and research how we could offer services around 360 photos and videos.
We came up with 3 platforms where you can use 360 photos and videos to help you stand out:
1) Google My Business Street View
Adding a 360 view of the inside of your business can be very beneficial to showcase what your environment looks like from the inside. Outside of showcasing, bringing street view to the inside of your business increases trust with your consumers and makes your listing stand out vs the competition.
76% of people who search on their smartphone for something nearby visit a business within a day (source: Retailors Group). Give yourself a competitive advantage by adding a 360 view.
Location: Ombretta Cucina + Vino
2) Facebook Pictures/Videos and YouTube Videos in 360
Facebook and YouTube are the 2 biggest social media sites around with the largest base of users. Both platforms jump on top of the latest trends and offer it to their users before any other social media site. If they aren’t the first, they are the most effective on capitalizing and marketing it.
With that said, it is no surprise that both social media giants offer 360 photos (Facebook) and videos to be uploaded and viewed.
When a user is scrolling through a Facebook news feed, a 360 video or photo will immediately stand out as a special 360 icon will appear on the content indicating interactivity.
Similar to Facebook, YouTube shows a 360 icon right under the description box to indicate its interactivity. On top of that, most users that upload a 360 video will take advantage of the thumbnail to indicate the video is in 360.
Utilizing 360 on both of the social sites will give you the advantage of standing out over the noise of other posts.
3) Showcasing your Product in an Immersive Experience
Are you in real estate or car sales? Using 360 is a perfect way to allow your consumers to jump right into your product.
With advancements and adoption in vr technology, using 360 photos/videos gives businesses another avenue to be ahead of the competition. Imagine putting on a vr headset and seeing what a property looks like inside before visiting it in person.
By offering such a service, it gives you the advantage and reputation of being ahead of your competitors.
Using 360 photos and videos won’t directly help you increase sales, but the indirect benefits of standing out, sparking a memorable experience and being an early adopter will have long term positive effects.
About Marvin Torreno
Marvin has over 17 years of sales and marketing experience. Currently, Marvin is a Managing Partner at Retailors Group, specializing in Sales, Leadership, and Marketing.
Marvin has over 17 years of sales and marketing experience. Currently, Marvin is a Managing Partner at Retailors Group, specializing in Sales, Leadership, and Marketing.
